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Using YouTube as an Affiliate Marketing Tool
David Cooper
Using YouTube as an Affiliate Marketing Tool
By David Cooper
YouTube is a free site where you can upload and view a multitude of videos on a very extensive amount of topics from pets to politics and more. Founded in 2005 by three previous employees of the highly successful PayPal system, it has become increasingly popular and grows even more as each day passes.
With viewers and users that number in the millions, YouTube has become a great outlet for online advertisers like affiliates. Imagine having the ability to reach millions of people at once - it's practically like running a TV or radio ad when you think about it.
Named Time Magazine's Invention of the Year in 2006, it's really made its mark and has had quite an impact in the online and offline worlds as well. So obviously, this is one free web-based method of advertising that affiliate marketers should really consider taking advantage of to help get the word out about the products they're promoting.
By creating your own video and uploading it to the YouTube site, you have the potential to increase your affiliate sales tremendously. Membership is free and registered users can upload unlimited numbers of videos. To make the most impact as an affiliate, your video should not be some long-winded, complicated lecture about who you are and what you do
because that would deter people from listening to you. Keep it short and sweet.
Quirky videos do the best because they spread virally. People like to share funny or interesting videos, so don't be afraid to be creative in showcasing what the product you're promoting can help someone achieve.
Make sure that somewhere in your video, you include the link to your squeeze page. You can have it in text or spell it out for them if it's difficult to remember. Putting yourself in the viewer's place is a helpful tip because it will provide you with the opportunity to see yourself in someone else's eyes.
You want your video to be as interesting and convincing as possible so that you would buy into whatever it is you're trying to promote. Of course, one of the great benefits of using the YouTube site as an tool is that as a registered member, you can upload as many videos as you want.
If you're not entirely happy with your video once it's been uploaded, or you're not getting the traffic generation and increase in sales you wanted or expected, you can upload additional videos until you get your desired results. Testing and tweaking is a staple idea for every aspect of online marketing, even with advanced digital formats.
What do blogs, MySpace, Podcasting, Vlogging, Squidoo and forums have to do with successful affiliate marketing? David Cooper wants YOU to know. When you know how to leverage Web 2.0 resources to your advantage, you can experience an Affiliate Avalanche of earnings!
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